What are the advantages of applet development compared with app?

At present, there are four large-scale Internet platforms that have opened the small program function, namely, headlines, Alibaba, Tencent, Baidu, and the application based on the small program is also gradually increasing. Compared with app, the advantages of applets are as follows:

Small program can make full use of the drainage function of large platform. The positioning of small program is to improve the ecology of large platform. The large platform completes the vertical of each subdivision field through small program. For the majority of small and medium-sized entrepreneurs, small program can make full use of the diversion capacity of large platform to promote its application.

Small program development cost is low. For entrepreneurs, developing an app may require a lot of capital investment, and the later upgrade and maintenance is also a big investment, and the development cost of small programs is much less. Small programs are basically based on front-end technology, so entrepreneurs with a certain computer foundation and learning ability can develop their own small programs on various platforms.

Easy to use. A prominent feature of small programs is that they are small, but their functions can be very comprehensive. Because the applets can make full use of the existing function modules (payment, etc.) of the app platform, the functionality of applets is close to that of apps. For users, it is very convenient to use applets, and it is also easy to spread among users.
Based on the above characteristics, for the majority of Internet entrepreneurs, small program is a relatively good choice. There are several key points to be grasped in the development of small programs, which are highlighting functionality, highlighting convenience and highlighting interactivity, so that users can use them without any burden as far as possible, and do their best to collect demand without collecting data, and only focus on functions but not privacy.

1) Development cost

1.  One version is compatible with different operating systems (currently only IOS and Android) and can only run on wechat;

2 . the development cycle is short and the development cost is low. It needs to pass the strict audit of wechat platform, and the updated version also needs to be reviewed;

3. all users access the latest version each time.

2) User cost

1. without installation, the small program that is forwarded directly through wechat friends or wechat group can also be opened directly by scanning the QR code, which consumes less traffic and costs less to attract new users.

2. Once the user has used the applet, he can be found in the "applet" portal. However, developers can not push messages to users, and intelligent push business template messages to users in limited time.

3. There is no centralized application mall, which also limits the possibility of marketing activities. It is necessary to obtain traffic directly from offline, or spread through the word-of-mouth of wechat group and wechat friends.

3) Functional performance

1. It can use the functions of many hardware devices, such as camera, gravity accelerator, GPS, telephone, recording, etc., and can also access and store files.

2.  The interface display and jump are very smooth;

3. After downloading and opening the small program, only a small amount of information needs to be uploaded and downloaded each time, which is fast and saves traffic.

4) Technical difficulty

Generally speaking, the development difficulty of an app is much greater than that of small programs, which is a big challenge for companies or individual developers who lack technical strength.

Especially for individual developers, the technical difficulty of making small programs and apps from scratch is not an order of magnitude.

5) Operating costs

Whether it is an app or an app, it must be used by users after the development is completed, which is faced with the problem of operation and promotion. From this level, the advantages of the small program are far greater than that of the app, because the applet is a function within wechat. It can be said that as long as people who use wechat can become users of small programs, app has no such advantages.

6) The cost of trial and error is small

In fact, the development capital, technical difficulty and operation cost mentioned above are all trial and error costs. The trial and error costs of small programs are relatively small. If I can't do one, I can do another. However, app development does not have such great flexibility. The trial and error cost of hundreds of thousands is not a small cost.